XPeng Becomes First Chinese Auto Brand to Join Netherlands' BOVAG
04
02
2026
XPeng Motors has achieved a key breakthrough in the Dutch market: its Dutch sales organization has been officially approved for membership of BOVAG (the Dutch Association of Car Traders and Repairers). This marks the first time a Chinese automotive brand has joined the association, taking a vital step towards integrating into the local mainstream industry ecosystem.
We are proud to announce that XPeng Motors' Dutch sales organization has been officially approved for membership of BOVAG (the Dutch Association of Car Traders and Repairers), a milestone that makes XPeng the first Chinese automotive brand to join the association. This landmark achievement reaffirms our unwavering commitment to transparency, consumer protection and high-quality services.
BOVAG is a highly representative industry association in the Dutch mobility sector, boasting over 8,000 member enterprises and covering the entire industrial chain from new car sales, maintenance and servicing to spare parts supply. More than just a representative of industry interests, the BOVAG mark is widely recognized by local consumers as a crucial guarantee of quality and credibility, signifying that member enterprises must adhere to clear terms, honest services and reliable warranty commitments.
The "Key to Trust" for Overseas Enterprises Integrating into Local Markets
XPeng Motors' membership of BOVAG holds significance far beyond the mere acquisition of an association membership. It sets a clear example for all mobility sector enterprises aiming to explore overseas markets, including charging infrastructure operators: while technological advancement and product strength form the foundation for entering mature markets, obtaining certification from authoritative local industry organizations is the key to unlocking market trust. Such certification systems represent a comprehensive set of mature norms for service quality, business transparency and consumer rights protection in local markets, serving as a shortcut to bridging cultural gaps and building brand credibility.
Building a Sustainable Ecosystem Around Consumer Rights
The long-term success of charging operators in overseas markets relies not only on the efficiency and reliability of infrastructure networks, but more importantly on user satisfaction with every charging experience. The construction and operation of charging facilities must place consumer rights at the core. This encompasses the continuous availability of charging piles, absolute transparency in pricing models, timely and effective customer service responses, and the faithful fulfillment of warranty commitments. These seemingly trivial details together form the foundation of consumer trust in brands and even the entire electric vehicle usage ecosystem, and are the key to driving the market from policy-led adoption to active user choice.
Value Synergy Between Charging Services and Vehicle Brand Commitments
With the growing popularity of electric vehicles, the charging experience has become an integral part of automotive brands' user services. The future competitive landscape indicates that the technical standards, payment systems and service quality of charging facilities will be increasingly aligned with the commitments of vehicle brands. A premium electric vehicle brand will inevitably be expected by users to have a supporting charging network with the same high standards of quality and reliability. This trend of synergy requires charging infrastructure enterprises to possess the ability to communicate and collaborate with vehicle brands, and to jointly take responsibility for end consumers.
The World Charging Technology and Facilities Expo is Asia's leading international professional exhibition focused on charging infrastructure and the smart energy ecosystem. It builds a global connection platform spanning the entire industrial chain, providing the industry with one-stop solutions from technical insights and product selection to business cooperation.
The expo presents a panoramic display of the industrial ecosystem, covering charging hardware, smart energy management software, operation service solutions and local partner resources. It serves as a crucial and efficient screening channel for enterprises planning to explore overseas markets, enabling exhibitors to conduct in-depth exchanges with charging pile manufacturers that have obtained major European certifications such as CE and TÜV, and to gain a direct understanding of the access requirements and technical key points of target markets.
This one-stop presentation—encompassing core equipment, energy storage systems, smart grid interfaces, as well as charging operation platforms (CPOs), payment systems and after-sales services—greatly reduces the research and docking costs of overseas market expansion. It also acts as an indispensable hub for experience sharing among Chinese overseas enterprises, where like-minded peers can exchange practical experience, effectively avoid common risks and jointly explore feasible international development paths.
