BYD & EVUK Join Forces to Compete for Overseas Market Rule-Making Power
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2026
BYD has entered into a partnership with Electric Vehicles UK (EVUK) to jointly drive consumer education and industry collaboration, supporting the UK in achieving the popularization of battery electric vehicles (BEVs) under its mandatory zero-emission vehicle targets.
BYD announced the establishment of a partnership with EVUK, an industry body dedicated to accelerating the adoption of battery electric vehicles across the UK. Through this collaboration, the Chinese automaker will work alongside other industry stakeholders focused on consumer education and policy engagement to advance this goal.
Key Highlights
- BYD partners with EVUK to support consumer education and the dissemination of accurate information on electric vehicles in the UK market.
- The partnership enables BYD to participate in consumer events and collaborate on engagements with policymakers, the media and the general public.
- EVUK has set a target to achieve approximately 30% BEV penetration in the used car market and 80% in the new car market by 2029.
- BYD currently leads sales of new energy vehicles (NEVs), including battery electric and plug-in hybrid electric vehicles, among manufacturers in the UK.
Scope and Objectives of the Partnership
Founded in 2024, EVUK's mission is to make electric mobility more accessible and trustworthy for UK consumers. The organization is committed to clarifying misleading information and removing barriers that prevent drivers from switching to electric vehicles.
Under this partnership, BYD will take part in consumer events organized by EVUK, and the two parties will collaborate on a range of public, industry and media initiatives related to EV popularization.
Executive Statements
Bonno Kho, General Manager of BYD UK, stated that the company aims to raise consumer awareness of electric vehicles. He highlighted that the core messages to communicate include EVs' smoother and quieter driving experience, responsive performance and lower running costs.
Tania Sinclair, Chief Executive Officer of EVUK, described BYD as an innovator in electric vehicle technology. She noted that the partnership strengthens EVUK's ability to provide UK consumers with the information and insights needed to build confidence in and demand for electric vehicles.
From Product Export to Ecosystem Integration: A Strategic Upgrade in Competition
The core of BYD's collaboration is not the introduction of new vehicle models, but rather direct engagement in consumer education, policy dialogue and public perception building by teaming up with a leading local industry organization. This marks a shift in the internationalization strategy of China's leading new energy enterprise—from a single focus on product export to in-depth ecosystem integration and standard influence. In the global market, the focus of competition in the next phase has moved beyond technology and cost to building industry discourse power and public trust in target markets. Participating in setting market agendas and shaping mainstream perceptions has become the key to establishing long-term competitive advantages.
Hardware Popularization and Software Trust: Solving the Dual Challenge of EV Adoption
Even in automotive-industry developed and environmentally conscious markets such as the UK, public doubts and information confusion about electric vehicles remain major barriers to their popularization. This phenomenon reveals a universal rule: the rapid construction of hardware networks such as charging infrastructure must go hand in hand with "software" investments in consumer education and confidence building. Growth in the number of charging piles alone does not directly translate into higher market penetration; the industry needs to collectively invest in trust building to convert the potential of infrastructure into actual user choices and usage habits. A successful market transition relies on the parallel development of hardware deployment and the construction of a positive cognitive environment.
The Core of Future Competitiveness: From Product Provision to Value and Knowledge Export
This partnership signals that the future competitiveness of enterprises in the global new energy sector will depend not only on technical parameters such as battery range and charging speed, but also on their ability to create incremental value for the entire industrial chain and even society at large. Providing forward-thinking thought leadership and knowledge export is becoming just as important as technological iteration for enterprises. The industry is in urgent need of platforms that integrate comprehensive services such as policy interpretation, market education and user experience optimization, to accelerate the transition process with systemic solutions.
World Charging Technology and Infrastructure Expo 2026
Scheduled to be held from 16 to 18 September 2026 at the Canton Fair Complex in Guangzhou, the World Charging Technology and Infrastructure Expo leverages the advantages of Asia's largest exhibition business district and the core location of the Guangdong-Hong Kong-Macao Greater Bay Area, boasting strong international radiation capacity. Covering an exhibition area of over 50,000 square meters, the expo will gather more than 500 leading industry enterprises worldwide and attract over 50,000 professional visitors and procurement decision-makers from more than 100 countries and regions. Previous editions have welcomed the participation of internationally renowned brands including Tesla, ABB and Star Charge.
The expo's exhibition scope systematically covers the entire industrial chain of charging infrastructure, from core components such as charging modules, charging guns and smart electricity meters, to cutting-edge integrated equipment and system solutions including ultra-fast charging devices, battery swap stations, solar-storage-charging integrated stations and Vehicle-to-Grid (V2G) technology. It also features "soft power" services such as smart operation and maintenance platforms, energy management systems, and financial insurance, as well as various electric commercial and passenger vehicles closely integrated with charging scenarios. Together, these form a complete closed-loop ecological display spanning energy production, storage, supply, management and application. This panoramic presentation allows participants to gain a one-stop insight into all innovations from technical details to business models.
As an efficient global trade interface, the World Charging Technology and Infrastructure Expo issues targeted invitations to global new energy operators, automotive OEM procurement departments, large engineering contractors and international distributors. It provides Chinese enterprises with opportunities for face-to-face negotiations with high-quality international buyers and direct access to orders, helping them grasp technological trends and participate in rule-making. The expo enables Chinese enterprises to fully demonstrate their comprehensive strength in carbon reduction, cost reduction and efficiency improvement to global customers, thus upgrading from product exporters to technology and ecosystem solution providers, building global brand trust, and integrating into and even leading the international industrial ecosystem.